Will Wright and Chris Pole from Interpath were appointed joint administrators to Seraphine Limited on Monday 7 July 2025.
Founded in 2002, Seraphine is an award-winning international retailer of maternity and post-natal fashion. Its flagship store is located in Kensington High Street, London, and the Company also retails via its online platform and other well-known stockists.
Seraphine had experienced trading challenges in recent times, exacerbated by fragile consumer confidence which had negatively impacted sales. In April 2025, the Company relaunched its brand identity, with a renewed focus on form, function and fit. However, with pressure on cashflow continuing to mount, the directors of the business sought to undertake an accelerated review of their investment options, including exploring options for sale and refinance. Sadly, with no solvent options available, the directors then took the difficult decision to file for the appointment of administrators.
Following the appointment of the administrators, the business ceased to trade and, as such, the majority of the Company’s 95 employees have been made redundant. The joint administrators will be providing all available support to those impacted, including assisting them with claims made to the Redundancy Payments Service.
Will Wright, UK CEO of Interpath, said: “Over the past 23 years, Seraphine has grown to become a well-known and well-loved maternity brand, known for its blend of comfort and style. Unfortunately, the strong economic headwinds that have been impacting a number of the UK’s high street and online retailers, including rising costs and brittle consumer confidence, have proved too challenging to overcome.”
The joint administrators are now exploring options for the business and its assets, including the Seraphine brand. Interested parties are advised to contact Charlie Carter at Interpath via charlie.carter@interpath.com.
